Women sacrificing life long female friendships for the men in their lives - May 2012

Vibe Hotels Comes To The Rescue With A Girls Getaway Package

Press Release | May, 2012

A new study* of Australian women aged 25 to 34 reveals that while 2 in 3 women want to spend more time with their closest girlfriends, they will nearly always place a higher priority on seeing their male partners when they have free time.

While the most common barrier for women not catching up with girlfriends was work commitments, the most startling finding was that, when it comes to holidays, a mere 3% of women surveyed who were in a relationship spent their holidays with female friends, versus 89% who spent them with their partner. That’s despite the fact that 68% of women in the survey had known their closest girlfriend longer than their boyfriend or partner.

Alarmingly, the trend continues for single women, with only 23% surveyed spending their holidays with female friends. Most preferred mixed groups of friends, family and prospective boyfriends.

Lisa Phillips, Director of Brands and Communications at Vibe Hotels, said: “Much to our surprise, the research suggests that women tend to place less value on their relationships with their gal pals, than with the men in their lives. That’s despite the fact that our girlfriends are often the ones we’ve known since high school and men come and go! To help inspire women to get together and reconnect with their BFF’s, we’ve created a fun package at Vibe Hotels that’s unapologetically ‘girly’ and provides the perfect excuse for the ultimate girls’ getaway!”

Vibe Hotels’ Look Polished @ Vibe** accommodation package features four limited edition travel sized nail polishes that will see women pampered across Vibe’s seven sensational locations.

From just $199**, the Look Polished @ Vibe package includes:

  • Overnight accommodation for two adults in a vibe-rant guest room
  • One set of four mini Vibe nail polishes in this season’s hottest colours -
  • Pillow Taupe, VIPink, Refresh-Mint and Welcome Black
  • A delicious full buffet breakfast for two gal pals at curve cafe
  • Late check-out at noon to catch up on beauty sleep

What better excuse to hang out with your bestie? The Look Polished @ Vibe Package is available at all Vibe Hotels, located across Sydney (Sydney, Rushcutters Bay and North Sydney), Melbourne (Melbourne and Carlton), the Gold Coast and Darwin. To book (best online rates guaranteed) visit vibehotels.com.au or call 13 VIBE (8423).

*This online study was conducted by D&M Research from 30th March to 3rd April 2012. 300 respondents completed the survey resulting in a +- error rate of 5.5 at a 95% confidence level. The sample was randomly selected from the QOR Permission Based Panel of over 65,000 panellists

**Package starts from $199. Rates may vary between hotels. Subject to availability. Package includes overnight accommodation for two adults in a guest room. One mini Vibe nail polish sets per booking only. Bookings from 27/5/2012 – 30/9/2012 for stays from 27/5/2012 – 30/9/2012.