Vibe Hotels Facebook Competition - July 2011

Vibe Hotels’ Facebook fans get the party started in cyberspace

Vibe launches social media competition focusing on personal interactions and a bespoke prize.

PRESS RELEASE | JULY 2011

Vibe Hotels have launched “Fill A Room”; a vibe-rant social media competition, giving Facebook fans the chance to win their ultimate party at any Vibe Hotel.

Working with digital media agency Deepend, Vibe Hotels’ objectives for the “Fill A Room” Facebook competition are simple: encourage personalised interactions with Vibe’s Facebook fans, unearth more like-minded Vibe fans and to share the vibe by giving away a bespoke prize that recognises guests’ individual wants and needs.

The bespoke prize on offer from the “Fill A Room” competition will allow one lucky winner (and up to 30 of their friends) the chance to choose their favourite party style: champagne breakfast party, a dinner party, true-blue BBQ, cocktail party or pool party.

Vibe Hotels are hotels with personality. The “Fill a Room” competition hinges on this inherent brand philosophy by allowing entrants to select their favourite party destination and even select characters that they most relate to including: Attention Seeker, Rock Star, Life of the Party, Photo-bomber, Dressed to Impress, Dancing Queen, Clown, Thrill Seeker or the Host with the Most.

The results of this social media activity will be two pronged, giving the winner a memorable party experience with their nearest and dearest whilst also providing Vibe Hotels with insights into their fan base. This will enable Vibe Hotels to interact with their Facebook fans on a more personalised level on social media platforms.

“Vibe Hotels and Deepend created “Fill A Room” to reward Vibe’s Facebook fans with a prize suited to their personality, to learn more about Vibe’s Facebook fans and to connect with new fans. The competition is interactive and very social, just like the Vibe brand. The winners are going to feel like A-listers as they party the night away at Vibe!” said Belinda Johnson, Director of Online Marketing.

Deepend Account Director, Jane Hartley added: “We focussed on making the prize and entry process as social an experience as Facebook itself – both to enhance user experience and encourage word-of-mouth.”

Vibe Hotels and Deepend are anticipating a successful competition with entries from across the country. A number of marketing tactics will be used to drive traffic to the competition including e-marketing, social media online advertising and promotion via the Vibe website. Vibe Hotels is a brand known for its innovative use of social media, including being the first Australian hotel to jump on-board with FourSquare offers.

Here’s how to “Fill A Room” to Win Your Ultimate Party:
1. Visit: “www.facebook.com/VibeHotels”http://:www.facebook.com/VibeHotels
2. ‘Like’ Vibe Hotels on Facebook (access to hot deals, exclusive sales & comps and travel news)
3. Choose your party: champagne breakfast party, dinner party, true-blue BBQ, cocktail party or pool party
4. Tag your friends in the party snap for more chances to win
5. Fingers crossed you’re a winner!

Entries open on 7th July, 2011 and close 19th August, 2011.

ENDS

*Entries close 19th August, 2011. Authorised under NSW Permit No. LTPS/11/05386, ACT Permit No. TP112375, VIC Permit No. 11/1198 and SA Licence No. T11/1229.