Vibe Hotels and Foursquare - June 2010

It’s hip to be square with Vibe Hotels and Foursquare
h3. Vibe Hotels pioneering Foursquare in Australia offering vibe-rant freebies at Curve Bar

Press Release | June 2010

Ever fancied reigning over your very own hotel? By ‘checking in’ and becoming ‘mayor’ of Curve Cafés and Bars at Vibe Hotels not only will Foursquare users get the street cred of riding the first break of the latest social media wave, they’ll also score buy one get one free food and drink deals. Every second time Foursquare users ‘check-in’ to Curve Cafés and Bars at Vibe Hotels, they’ll receive a buy one drink get one free bonus voucher, redeemable at all Curve Bars and Cafes across Sydney, Melbourne, the Gold Coast and Darwin. On top of that, the ‘mayor’ will receive a buy one get one free meal.

Lisa Phillips, Director of Marketing at Toga Hospitality said: “Foursquare is already huge in the States and is just about to take Australia by storm. We know that lots of our guests love the Foursquare concept and we wanted to do something to make it even more rewarding for them. “Vibe Hotels are anything but traditional – the hotels each have their own personalities, offering vibe-rant atmospheres, bright interiors, cool packages and dynamic concepts. Foursquare is a great way for even more people to interact with the brand,” she said.

Vibe Hotels are constantly pushing the boundaries of traditional marketing using tools like Foursquare to bring their brand to technology savvy guests.

What is Foursquare?

Using Foursquare via a smart phone, you can link up and hang out with friends who are already part of the fun. It tells you where your friends are, you can ‘check in’ at locations and venues and you can also contribute tips and hints about the places you visit. It’s a friend finder meets city guide concept loved by millions of users
around the world. When you ‘check in’ to a location or a venue, your friends get pinged a message to let them know where you are and what you’re up to. They can join you if they fancy or just keep up-to-date with the spots you’re loving! ‘Check in’ to one location or venue enough times and you’ll earn the prestigious mantle of ‘mayor’. A leader board lists the top users amongst your friends and other Foursquare users in your city. To check it out, visit: www.foursquare.com

About Vibe Hotels
Hotels with personality. Each Vibe Hotel is an original expression of the city village in which it is located. Loved for their character, charm and central location, Vibe Hotels are always part of their local environment, allowing guests to experience and absorb the essence of the destination. In concept and performance, Vibe Hotels are dynamic and individual. Vibe offers a fresh alternative to traditional hotels, reflecting a cosmopolitan culture and great value. Every aspect of Vibe Hotels reflects the lifestyle of our guests: the rooms are stylish, the food is delicious and the locations provide the best that their cities have to offer. There are seven Vibe Hotels located across Sydney, Melbourne, the Gold Coast and Darwin (Vibe Hotel Darwin is celebrating its first birthday this month!). For more information about Vibe Hotels or to book, visit: www.vibehotels.com.au

ENDS