Renee Bargh turns up the heat with the summer Vibe towel - November 2010


PRESS RELEASE | November 2010

Just in time for summer, Vibe Hotels has launched the chic and luxurious Summer Vibe Towel. Whether you’re lounging by one of Vibe’s glorious pools, going for a dip at the beach, chilling out on a boat, or heading off on a summer holiday – Vibe Hotels have you covered. The Summer Vibe Towel is the perfect fit for Renee Bargh, one of Australia’s most promising emerging talents. With her busy jet-setting lifestyle, juggling music and TV presenting opportunities all over the world, the self-confessed “Byron Bay beach babe” has found the perfect travel and fashion accessory. Renee said: “I do lots of travelling for work, so launching the Summer Vibe Towel is the perfect fit for me
as it really does combine all of the things I love!” Made from high quality fabric, the bright and sophisticated lime, purple and black pattern of Vibe Hotels’ Summer Vibe Towel will make it the hottest travel companion this summer, “it is the ultimate must-have in my holiday beach bag!” said Bargh.

This chic summer accessory has been created exclusively by Vibe Hotels to reflect the hotels’ unique personalities. Set to be coveted by girls and guys alike; the design of the towel encapsulates the character and mood of both Vibe Hotels and the lifestyle of the iconic Australian summer. Rachel Argaman, CEO of Toga Hospitality, said: “Summer in Australia is all about savouring hot, sunny days poolside or at the beach and this season we’re thrilled to launch the new Summer Vibe Towel. We got Vibe’s guests covered when it comes to looking stylish by the water this summer.”

The Summer Vibe package includes: overnight accommodation, buffet breakfast for two, late check-out at midday and the Summer Vibe Towel. The package starts from $189 per night.*

The Summer Vibe Towel is also available to purchase from the front desk of all Vibe Hotels across Australia, RRP: $30.00.*

For more information, visit: or call: 13 VIBE (8423)

*Prices vary per hotel, towel and accommodation package are subject to availability and are valid from 1/11/2010 – 31/03/2011. One towel per stay.