The Inn Crowd Joins Vibe @ MySpace

PRESS RELEASE | June 2007

Vibe Hotels announces another Vibe site, this time on MySpace @ www.myspace.com/myvibe

In a move to reach people who love music, style and good times away, Vibe embraced the social media channel and is connecting with friends on MySpace with its very own page.

MySpace is a social networking site with over 66 million global users, 3.2 million of them are from Australia alone with more than 250,000 new users signing up each day.

The Vibe brand naturally lends itself to the MySpace arena and was a natural progression since the launch of the latest Vibe CD Sounds to Relive & Renew on 16 June 2007.

The page features songs from the latest CD, profiles recent Vibe events and is a great social playground for friends to explore Vibe Hotels and to leave messages, blogs and photos.

“Vibe Hotels are hotels with personality and what better way to give the personality a voice than on MySpace, surrounded by millions of our friends” said Kim McKay, Director of Marketing and PR at Toga Hospitality who is also a friend of Vibe on MySpace.

Complete with its own soundtrack, Vibe Hotels is more than a few nights away, it’s an experience and one that doesn’t end when you check-out. Guests are able to take home one of the three Vibe CDs or connect with the Vibe Crew on MySpace.

Vibe Hotels represents something different to everyone, whether they’re looking for urban-cool, beach-chic or city-slick. Trade in tradition for a fresh and viberant accommodation option and experience the hotels offering a contemporary edge and a whole lot of style, minus the intimidating price tag.

Found in six locations across Australia throughout Sydney, Melbourne and the Gold Coast and now online @ www.myspace.com/myvibe