New Vibe in Print - check out our new ads

New Vibe Hotel Print Ads

PRESS RELEASE | February 2007

Vibe Hotels has released a series of new advertisements capturing the individual personality that has become synonymous with the brand.

In partnership with Love Communications, the new ads are a refreshing change to traditional hotel advertising aligning the brand with style and showcasing it as the contemporary, fashion forward product that it is.

Siimon Reynolds, Creative Director at Love said “When we created the campaign for Vibe, we wanted to convey that these hotels are stylish, cool places to stay. They’re not the usual boring, vanilla hotels.

“We want people to feel that when they check-in to a Vibe Hotel, they could expect to have some fun and really enjoy the hotel experience. We used black and white photography to maximize the chic look, and cutting edge graphic design that reflects the hotel’s modernity,” Reynolds said.

The campaign headlines include:
• Swanky not wanky
• Vibe Hotels have 24 hour entertainment. The guests.
• Va Va Room.

Vibe Hotels are hotels with personality and are tailored for guests who want to trade in tradition for a fresh and Viberant accommodation alternative offering a contemporary edge and a whole lot of style. Reflecting the lifestyle of the guests, the rooms are stylish, the food is delicious and the locations provide the best that Sydney, Melbourne and the Gold Coast have to offer.

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Toga Hospitality currently operates thirty-nine strategically located Apartment Hotels and Hotels across Australia and Europe. In Australia, this comprises of Medina Apartment Hotels (20 locations), Vibe Hotels Australia (6 locations) and Travelodge (12 locations) which consists of over 4,000 apartments and hotel rooms. In Europe, two Adina Apartment Hotels are located in Copenhagen and Budapest.